what does
“jsibella” mean?

jsi

czech · “you are”

Where we come from. Prague flea markets and grandma’s sewing machine. Czechs have a real talent for making do beautifully.

bella

italian · “beautiful”

Where our heart lives. Riviera colours and aperitivo hour. Also the belief that style should make you feel molto bene.

jsi bella. you are beautiful.
and so is your old t-shirt.

Jsibella started with one overflowing wardrobe and one uncomfortable number: the world produces over 90 million tonnes of textile waste every year, and most of it is perfectly good fabric.

So we stopped buying new material altogether. Every jsibella piece begins its life as something else, a stretched-out band tee, say, or a silk scarf from a Prague flea market. We wash it and cut it into yarn and panels, then crochet or sew it into something you’ll want to keep forever.

Nothing is mass-produced, and nothing is identical. A “limoncello” pouch made in March will never match one made in May, because the t-shirts that became them lived different lives. We wouldn’t have it any other way.

And when your bella eventually needs a little care, send it back. we repair every piece we’ve ever made, for free, forever.

0 m

metres of new fabric bought since day one. everything is rescued.

1 / 1

every piece is one of a kind (small batches, single editions).

100 %

handmade in our Prague studio. no factories, no shortcuts.

free repairs, forever. if a strap ever gives out, send it home to us.

how a bella is born

1

rescued

We hunt secondhand shops and donation piles for tees, jeans, scarves and knits with one more life in them.

2

reworked

Everything gets washed and cut into yarn strips or panels, then sorted into colour stories by hand.

3

reborn

We crochet or sew each piece one at a time. Then it goes looking for its person. Maybe that’s you.